ABOUT US

Will Money - founder and pitmaster

A proud United States Marine Corps veteran and lifelong North Carolinian, Will combines the bold techniques of Texas barbecue with the rich traditions and flavors of the Carolinas to create what he proudly calls TexOlina Style BBQ—"Where Texas technique meets Carolina soul". His approach centers on patience, craftsmanship, and quality—using premium beef, lamb, turkey, and chicken, all slow-smoked over carefully selected hardwoods to produce deep flavor, beautiful bark, and true pit-smoked character. With years dedicated to mastering barbecue, Will has developed every recipe, seasoning, sauce, and dessert with one goal in mind: delivering an unforgettable dining experience. From pepper-crusted brisket and beef ribs to scratch-made sides and signature desserts, every item reflects his commitment to doing things the right way—not the easy way. As an entrepreneur, Will believes in integrity, hard work, and serving his community with excellence. His mission is simple: create memorable food, build lasting relationships, and establish Willster's Smoke Pit as one of the premier barbecue destinations in the Carolinas.